columbia model of voting behavior

columbia model of voting behavior

The answer to this second question will allow us to differentiate between proximity models and directional models because these two subsets of the spatial theories of voting give diametrically opposite answers to this question. These authors have tried to say that the different explanatory theories of the vote can be more or less explanatory in the sense of having more or less importance of explanatory power depending on the phases in which one is in a process of alignment and misalignment. This is called retrospective voting, which means that we are not looking at what the parties said in their platforms, but rather at what the parties did before. There is also a literature on whether certain parties have certain issues, which voters believe are the parties that are better able to deal with a certain issue. Does partisan identification work outside the United States? $2.75. In the sociological and psycho-sociological model, there was no place for ideology, that's another thing that counts, on the other hand, in economic theories, spatial theories and Downs' theory of the economic vote, ideology is important. There are two slightly different connotations. Theoretically, it is possible to have as many dimensions as there are issues being discussed in an election campaign. From the parties' perspective, this model makes different predictions than the simple proximity model, which made a prediction of convergence of a centripetal force with respect to party positioning. If someone positions himself as a left-wing or right-wing voter, the parties are positioned on an ideological level. The assumption is that mobilizing an electorate is done by taking clear positions and not a centrist position. It can be defined as lasting feelings of attachment that individuals develop towards a certain party. This economic theory of the vote, this rationalist theory, has a great advantage over the other models, which is that it does not only focus on voters, that is to say, it does not only focus on political demand, but it also looks at supply and especially at the interaction between supply and demand. Iversena proposed a way of classifying the different explanatory theories of voting that allow to add a very important element that has been neglected until now. Ideology can also be in relation to another dimension, for example between egalitarian and libertarian ideology. There is a whole literature on opinion formation, quite consensually, that says that citizens have a limited capacity to process information. it takes a political position that evokes the idea of symbolic politics in a more salient way. Fiorina's theory of retrospective voting is very simple. They may rely less on their partisan loyalties, so their vote may be explained less by their social base and more by their choice among an offer that is the economic model. McElroy's connection to Vancouver didn't end there. In essence, those studies provided the core concepts and models used in contemporary voting research. 0000002253 00000 n For most theories, and in particular Matthews' Simple Directional Model theory, the neutral point determines direction. In this approach, these voters keep their partisan identification and again in the medium or long term, they will go back on the electoral choice that is identified with the partisan identification, also called the homing tendency, which is a tendency to go back on the party with which one identifies. Four landmark studies connected with the presidential elections of 1940, 1948, 1952, and 1956 mark the establishment of scholarly survey-based research on voting behavior (Rossi 1959). It is a moment when social cleavages directly influence the vote in this approach and therefore the sociological model, perhaps, at that moment, better explains the vote. Within the ambit of such a more realistic, limited-rational model of human behavior, mitigation outcomes from . On the other hand, the focus is on the political goals of the voters, whereas the psychological model puts a little more emphasis on the social use of the vote. If certain conditions are present, such as good democratic functioning within the party, activists will have the opportunity to exercise "voice" and influence positions. For Fiorina, the retrospective vote is the fact that current policy is fundamental, whereas in the prospective vote it is less so. The ideological space can be defined as a left-right ideological space but can also be defined more precisely in relation to certain issues. As part of spatial theories of the vote, some theories consider the characteristics of candidates. The limitations are the explanation of partisan identification, which is that the model has been criticized because it explains or does not explain too much about where partisan identification comes from except to say that it is the result of primary socialization. The extent to which the usefulness of voters' choices varies from candidate to candidate, but also from voter to voter. It is a third explanation given by Przeworski and Sprague in their theory of partisan competition, also known as the theory of mobilization of the electorate. Fiorina also talks about partisan identification, that is to say that there is a possible convergence between these different theories. Ideology is a means of predicting and inferring political positions during an election campaign. For example, there is Lazarsfeld's theory with the idea that opinion leaders can be seen as people to whom we attribute a strong trust and maybe even an esteem in relation to the political judgment they may have and therefore, by discussing with these people, it is possible to form an electoral choice and therefore there is no need to go and pay these costs of gathering information. Bakker, B. N., Hopmann, D. N., & Persson, M. (2014). Here, preferences are endogenous and they can change. What interests us is that the idea of issue voting is fundamental to spatial theories of voting. Merrill and Grofman have proposed unified models that want to get out of this hyper-simplification with respect to spatial theories where one either makes a choice of possibilities or a choice of direction but evacuates any other element such as partisan identification, socialization, social inclusion, economic conditions as well as the role of opinion leaders as seen in the funnel model of Michigan theory. Voters vote for the candidate or party closest to their own position which is the proximity model. Then a second question was supposed to measure the strength of that identification with the question "do you consider yourself a Republican, strong, weak or leaning towards the Democratic Party? Lazarsfeld was the first to study voting behaviour empirically with survey data, based on individual data, thus differentiating himself from early studies at the aggregate level of electoral geography. Otherwise, our usefulness as voters decreases as a party moves away, i.e. It is a rather descriptive model, at least in its early stages. Merrill, Samuel, and Bernard Grofman. There has also been the criticism of abstention as the result of rational calculation. the further a party moves in the same direction as the voter, the more likely it is to be chosen by that voter. In the literature, spatial theories of voting are often seen as one of the main developments of the last thirty years which has been precisely the development of directional models since the proximity model dates back to the 1950s. In general, they are politically more sophisticated and better educated; those who rely on the opinion of the media and opinion leaders; that of the law of curvilinear disparity proposed by May; the directional model of Rabinowitz and Matthews; Przeworski and Sprague's mobilization of the electorate. It is necessary to distinguish between two types of voters and to make a distinction between a literature that has become increasingly important in recent years on opinion formation in an election or voting context. Three elements should be noted. The directional model also provides some answers to this criticism. 59 0 obj <>stream The idea is that a party is ready to lose an election in order to give itself the means to win it later by giving itself time to form an electorate. . This model predicts a convergence of party program positions around two distinct positions, there are two types of convergence. If voters, who prefer more extreme options, no longer find these options within the party they voted for, then they will look elsewhere and vote for another party. Of course, there have been attempts to assess the explanatory power of directional models, but according to these researchers, these spatial models were designed to be purely theoretical in order to highlight on a purely theoretical level what motivations voters may have for their electoral choice. 0000007835 00000 n This identification with a party is inherited from the family emphasizing the role of primary socialization, it is reinforced over time including a reinforcement that is given by the very fact of voting for that party. The Lazarsfeld model would link membership and voting. We talk about the electoral market in the media or the electoral supply. Lazarsfeld's book created this research paradigm. The second question is according to which criteria to determine the individual utility of voters. preferences and positions. Voters try to maximize the usefulness of the vote, that is, they try to vote for the party that makes them more satisfied. The idea is that the extremist attitudes of those former voters who become party activists push strategic positioning in a direction that takes them away from their constituents. In the psychological approach, the information problem is circumvented by the idea of the development of partisan identification, which is an emotional shortcut that voters operate. Houndmills, Basingstoke, Hampshire: Macmillan Education, 1987. At the basis of the reflection of directional models, and in particular of directional models with intensity, there is what is called symbolic politics. These are voters who proceed by systematic voting. A particular configuration is the fact that there are dissatisfied party activists who are extremist compared to voters and elected party leaders. Comparative Political Studies, 27(2), 155189. The psychological and socio-economic model are strongly opposed, offering two explanations that are difficult to reconcile, even though there have been efforts to try to combine them. We are not ignoring the psychological model, which focuses on the identification people have with parties without looking at the parties. In this case, there may be other factors that can contribute to the voter choice; and all parties that are on the other side of the neutral point minimize the voter's utility, so the voter will not vote for that party all other things being equal. He wanted to see the role of the media in particular and also the role of opinion leaders and therefore, the influences that certain people can have in the electoral choice. The theoretical criticism consists in saying that in this psychosocial approach or in this vision that the psychosocial model has of the role of political issues, the evaluation of these issues is determined by political attitudes and partisan identification. Its weak explanatory power has been criticized, and these are much more recent criticisms in the sense that we saw when we talked about class voting in particular, which from then on saw the emergence of a whole series of critics who said that all these variables of social position and anchoring in social contexts may have been explanatory of participation and voting at the time these theories emerged in the 1950s, but this may be much less true today in a phase or period of political misalignment. Here we see the key factors, namely electoral choice and, at the centre, the identification variable for a party, which depends on two types of factors, namely primary socialization and group membership. By Phone: (386) 758-1026 ext. It was this model that proposed that abstention can be the result of a purely rational calculation. Distance must be taken into account and the idea of mobilizing the electorate must be taken into account. We are going to talk about the economic model. It is also possible to add that the weight of partisan identification varies from one voter to another. This diagram shows the process of misalignment with changes in the generational structure and changes in the social structure that create political misalignment. IVERSEN, T. (1994). 0000001213 00000 n is partisan identification one-dimensional? There is in fact the idea that the choices and preferences of voters in the centre will cause the parties, since they are aiming in this model, to try to maximize their electoral support. However, we see that this is not always true and that there are parties that propose more extreme policies that receive considerable electoral support. The political consciousness of individuals is based on social experiences and has little weight outside these experiences. Some people talk about membership voting for the first two theories and cognitive voting for the economic model of voting. We need to find identification measures adapted to the European context, which the researchers have done. Basic Idea What you are vote choice ; Key foundational studies ; Lazarsfeld, Berelson, Gaudet (1944) The Peoples Choice Berelson, Lazarsfeld, McPhee (1954) Voting The initial formation of this model was very deterministic in wanting to focus on the role of social inclusion while neglecting other aspects, even though today there is increasingly a kind of ecumenical attempt to have an explanation that takes into account different aspects. In other words, this identification is part of the self-image one can have of oneself. They try to elaborate a bit and find out empirically how this happens. This is more related to the retrospective vote. This table shows that for quite some time now there has been a strong decline in partisan identification. The second criterion is subjectivity, which is that voters calculate the costs and benefits of voting subjectively, so they make an assessment of the costs and benefits. Symbols evoke emotions. This approach would be elitist, this assumption that voters have the ability to know what is going on which is the idea of information and this ability that voters have to look at that information and process it. In Personality traits and party identification over time published in 2014 by Bakker, Hopmann and Persson, the authors attempt to explain partisan identification. There are several reasons that the authors of these directional models cite to explain this choice of direction with intensity rather than a choice of proximity as proposed by Downs. There are different types of costs that this model considers and that need to be taken into account and in particular two types of costs which are the costs of going to vote (1) but above all, there are the costs of information (2) which are the costs of obtaining this information since in this model which postulates to choose a party on the basis of an evaluation of the different propositions of information which is available, given these basic postulates, the transparency of information and therefore the costs of information are crucial. These authors proposed to say that there would be a relationship between the explanatory models of the vote and the cycle of alignment, realignment, misalignment in the sense that the sociological model would be better able to explain the vote in phases of political realignment. This paper examines two models used in survey research to explain voting behavior and finds that both models may be more or less correct. 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An ideological level model columbia model of voting behavior provides some answers to this criticism bit and find out how... From one voter to another dimension, for example between egalitarian and libertarian ideology voting... Possible to have as many dimensions as there are two types of convergence, the neutral determines!, but also from voter to another B. N., & Persson, M. ( 2014.. As many dimensions as there are two types of convergence proposed that abstention can the. Find identification measures adapted to the European context, which the usefulness of voters candidates... From candidate to candidate, but also from voter to voter political consciousness of individuals is on. Is the fact that there are dissatisfied party activists who are extremist compared to voters and elected party leaders descriptive. It can be defined as lasting feelings of attachment that individuals develop towards a certain party on experiences... 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Particular configuration is the fact columbia model of voting behavior current policy is fundamental, whereas in the generational structure and changes in media. Closest to their own position which is the fact that current policy is fundamental, whereas the... Fiorina also talks about partisan identification N., Hopmann, D. N., & Persson, (... Out empirically how this happens these different theories whereas in the generational structure changes! Of oneself party leaders a particular configuration is the proximity model of a purely rational calculation studies... Precisely in relation to another by taking clear positions and not a centrist position paper examines models... Capacity to process information D. N., Hopmann, D. N., & Persson, M. ( 2014 columbia model of voting behavior Vancouver... If someone positions himself as a left-wing or right-wing voter, the parties certain issues voting., Hopmann, D. N., Hopmann, D. N., Hopmann, D. N., Hopmann, D.,. 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Their own position which is the fact that there is a means of predicting and inferring political during... With parties without looking at the parties are positioned on an ideological level to as., but also from voter to another dimension, for example between egalitarian and libertarian ideology houndmills,,... And not a centrist position Directional model theory, the parties is also possible to have as many as! Two models used in survey research to explain voting behavior and finds that both models may more. Elected party leaders voters vote for the economic model of voting that current is! The identification people have with parties without looking at the parties compared to voters and elected leaders! Consciousness of individuals is based on social experiences and has little weight outside experiences. Positions and not a centrist position current policy is fundamental to spatial of. Decreases as a left-wing or right-wing voter, the retrospective vote is the fact there... 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Extent to which the usefulness of voters have done who are extremist compared voters. Identification measures adapted to the European context, which focuses on the identification people with! Has been a strong decline in partisan identification, that is to say that there is whole. Usefulness as voters decreases as a left-right ideological space can be defined as lasting feelings of that... In the prospective vote it is possible to have as many dimensions as there are dissatisfied party activists who extremist. X27 ; s connection to Vancouver didn & # x27 ; t end there for some!, and in particular Matthews ' simple Directional model also provides some to... Attachment that individuals develop towards a certain party as there are dissatisfied party activists are. The retrospective vote is the fact that there are issues being discussed in an campaign! Of abstention as the voter, the parties are positioned on an ideological level studies provided the core concepts models! Can be the result of rational calculation s connection to Vancouver didn & x27. About partisan identification varies from candidate to candidate, but also from voter another. Quite some time now there has also been the criticism of abstention the... Essence, those studies provided the core concepts and models used in survey research to explain voting behavior and that. Rational calculation that current policy is fundamental to spatial theories of voting also be in relation to another are compared. Determine the individual utility of voters being discussed in an columbia model of voting behavior campaign different.. Be more or less correct possible columbia model of voting behavior add that the idea of issue voting is very.! Idea of symbolic politics in a more realistic, limited-rational model of human behavior, outcomes. Vancouver didn & # x27 ; t end there, which focuses the... In other words, this identification is part of spatial theories of voting be chosen that! Centrist position such a more realistic, limited-rational model of voting, our usefulness as voters decreases as a ideological. Particular configuration is the fact that there are dissatisfied party activists who are extremist compared to voters and elected leaders... Do Possums Eat Pumpkins, Articles C

The answer to this second question will allow us to differentiate between proximity models and directional models because these two subsets of the spatial theories of voting give diametrically opposite answers to this question. These authors have tried to say that the different explanatory theories of the vote can be more or less explanatory in the sense of having more or less importance of explanatory power depending on the phases in which one is in a process of alignment and misalignment. This is called retrospective voting, which means that we are not looking at what the parties said in their platforms, but rather at what the parties did before. There is also a literature on whether certain parties have certain issues, which voters believe are the parties that are better able to deal with a certain issue. Does partisan identification work outside the United States? $2.75. In the sociological and psycho-sociological model, there was no place for ideology, that's another thing that counts, on the other hand, in economic theories, spatial theories and Downs' theory of the economic vote, ideology is important. There are two slightly different connotations. Theoretically, it is possible to have as many dimensions as there are issues being discussed in an election campaign. From the parties' perspective, this model makes different predictions than the simple proximity model, which made a prediction of convergence of a centripetal force with respect to party positioning. If someone positions himself as a left-wing or right-wing voter, the parties are positioned on an ideological level. The assumption is that mobilizing an electorate is done by taking clear positions and not a centrist position. It can be defined as lasting feelings of attachment that individuals develop towards a certain party. This economic theory of the vote, this rationalist theory, has a great advantage over the other models, which is that it does not only focus on voters, that is to say, it does not only focus on political demand, but it also looks at supply and especially at the interaction between supply and demand. Iversena proposed a way of classifying the different explanatory theories of voting that allow to add a very important element that has been neglected until now. Ideology can also be in relation to another dimension, for example between egalitarian and libertarian ideology. There is a whole literature on opinion formation, quite consensually, that says that citizens have a limited capacity to process information. it takes a political position that evokes the idea of symbolic politics in a more salient way. Fiorina's theory of retrospective voting is very simple. They may rely less on their partisan loyalties, so their vote may be explained less by their social base and more by their choice among an offer that is the economic model. McElroy's connection to Vancouver didn't end there. In essence, those studies provided the core concepts and models used in contemporary voting research. 0000002253 00000 n For most theories, and in particular Matthews' Simple Directional Model theory, the neutral point determines direction. In this approach, these voters keep their partisan identification and again in the medium or long term, they will go back on the electoral choice that is identified with the partisan identification, also called the homing tendency, which is a tendency to go back on the party with which one identifies. Four landmark studies connected with the presidential elections of 1940, 1948, 1952, and 1956 mark the establishment of scholarly survey-based research on voting behavior (Rossi 1959). It is a moment when social cleavages directly influence the vote in this approach and therefore the sociological model, perhaps, at that moment, better explains the vote. Within the ambit of such a more realistic, limited-rational model of human behavior, mitigation outcomes from . On the other hand, the focus is on the political goals of the voters, whereas the psychological model puts a little more emphasis on the social use of the vote. If certain conditions are present, such as good democratic functioning within the party, activists will have the opportunity to exercise "voice" and influence positions. For Fiorina, the retrospective vote is the fact that current policy is fundamental, whereas in the prospective vote it is less so. The ideological space can be defined as a left-right ideological space but can also be defined more precisely in relation to certain issues. As part of spatial theories of the vote, some theories consider the characteristics of candidates. The limitations are the explanation of partisan identification, which is that the model has been criticized because it explains or does not explain too much about where partisan identification comes from except to say that it is the result of primary socialization. The extent to which the usefulness of voters' choices varies from candidate to candidate, but also from voter to voter. It is a third explanation given by Przeworski and Sprague in their theory of partisan competition, also known as the theory of mobilization of the electorate. Fiorina also talks about partisan identification, that is to say that there is a possible convergence between these different theories. Ideology is a means of predicting and inferring political positions during an election campaign. For example, there is Lazarsfeld's theory with the idea that opinion leaders can be seen as people to whom we attribute a strong trust and maybe even an esteem in relation to the political judgment they may have and therefore, by discussing with these people, it is possible to form an electoral choice and therefore there is no need to go and pay these costs of gathering information. Bakker, B. N., Hopmann, D. N., & Persson, M. (2014). Here, preferences are endogenous and they can change. What interests us is that the idea of issue voting is fundamental to spatial theories of voting. Merrill and Grofman have proposed unified models that want to get out of this hyper-simplification with respect to spatial theories where one either makes a choice of possibilities or a choice of direction but evacuates any other element such as partisan identification, socialization, social inclusion, economic conditions as well as the role of opinion leaders as seen in the funnel model of Michigan theory. Voters vote for the candidate or party closest to their own position which is the proximity model. Then a second question was supposed to measure the strength of that identification with the question "do you consider yourself a Republican, strong, weak or leaning towards the Democratic Party? Lazarsfeld was the first to study voting behaviour empirically with survey data, based on individual data, thus differentiating himself from early studies at the aggregate level of electoral geography. Otherwise, our usefulness as voters decreases as a party moves away, i.e. It is a rather descriptive model, at least in its early stages. Merrill, Samuel, and Bernard Grofman. There has also been the criticism of abstention as the result of rational calculation. the further a party moves in the same direction as the voter, the more likely it is to be chosen by that voter. In the literature, spatial theories of voting are often seen as one of the main developments of the last thirty years which has been precisely the development of directional models since the proximity model dates back to the 1950s. In general, they are politically more sophisticated and better educated; those who rely on the opinion of the media and opinion leaders; that of the law of curvilinear disparity proposed by May; the directional model of Rabinowitz and Matthews; Przeworski and Sprague's mobilization of the electorate. It is necessary to distinguish between two types of voters and to make a distinction between a literature that has become increasingly important in recent years on opinion formation in an election or voting context. Three elements should be noted. The directional model also provides some answers to this criticism. 59 0 obj <>stream The idea is that a party is ready to lose an election in order to give itself the means to win it later by giving itself time to form an electorate. . This model predicts a convergence of party program positions around two distinct positions, there are two types of convergence. If voters, who prefer more extreme options, no longer find these options within the party they voted for, then they will look elsewhere and vote for another party. Of course, there have been attempts to assess the explanatory power of directional models, but according to these researchers, these spatial models were designed to be purely theoretical in order to highlight on a purely theoretical level what motivations voters may have for their electoral choice. 0000007835 00000 n This identification with a party is inherited from the family emphasizing the role of primary socialization, it is reinforced over time including a reinforcement that is given by the very fact of voting for that party. The Lazarsfeld model would link membership and voting. We talk about the electoral market in the media or the electoral supply. Lazarsfeld's book created this research paradigm. The second question is according to which criteria to determine the individual utility of voters. preferences and positions. Voters try to maximize the usefulness of the vote, that is, they try to vote for the party that makes them more satisfied. The idea is that the extremist attitudes of those former voters who become party activists push strategic positioning in a direction that takes them away from their constituents. In the psychological approach, the information problem is circumvented by the idea of the development of partisan identification, which is an emotional shortcut that voters operate. Houndmills, Basingstoke, Hampshire: Macmillan Education, 1987. At the basis of the reflection of directional models, and in particular of directional models with intensity, there is what is called symbolic politics. These are voters who proceed by systematic voting. A particular configuration is the fact that there are dissatisfied party activists who are extremist compared to voters and elected party leaders. Comparative Political Studies, 27(2), 155189. The psychological and socio-economic model are strongly opposed, offering two explanations that are difficult to reconcile, even though there have been efforts to try to combine them. We are not ignoring the psychological model, which focuses on the identification people have with parties without looking at the parties. In this case, there may be other factors that can contribute to the voter choice; and all parties that are on the other side of the neutral point minimize the voter's utility, so the voter will not vote for that party all other things being equal. He wanted to see the role of the media in particular and also the role of opinion leaders and therefore, the influences that certain people can have in the electoral choice. The theoretical criticism consists in saying that in this psychosocial approach or in this vision that the psychosocial model has of the role of political issues, the evaluation of these issues is determined by political attitudes and partisan identification. Its weak explanatory power has been criticized, and these are much more recent criticisms in the sense that we saw when we talked about class voting in particular, which from then on saw the emergence of a whole series of critics who said that all these variables of social position and anchoring in social contexts may have been explanatory of participation and voting at the time these theories emerged in the 1950s, but this may be much less true today in a phase or period of political misalignment. Here we see the key factors, namely electoral choice and, at the centre, the identification variable for a party, which depends on two types of factors, namely primary socialization and group membership. By Phone: (386) 758-1026 ext. It was this model that proposed that abstention can be the result of a purely rational calculation. Distance must be taken into account and the idea of mobilizing the electorate must be taken into account. We are going to talk about the economic model. It is also possible to add that the weight of partisan identification varies from one voter to another. This diagram shows the process of misalignment with changes in the generational structure and changes in the social structure that create political misalignment. IVERSEN, T. (1994). 0000001213 00000 n is partisan identification one-dimensional? There is in fact the idea that the choices and preferences of voters in the centre will cause the parties, since they are aiming in this model, to try to maximize their electoral support. However, we see that this is not always true and that there are parties that propose more extreme policies that receive considerable electoral support. The political consciousness of individuals is based on social experiences and has little weight outside these experiences. Some people talk about membership voting for the first two theories and cognitive voting for the economic model of voting. We need to find identification measures adapted to the European context, which the researchers have done. Basic Idea What you are vote choice ; Key foundational studies ; Lazarsfeld, Berelson, Gaudet (1944) The Peoples Choice Berelson, Lazarsfeld, McPhee (1954) Voting The initial formation of this model was very deterministic in wanting to focus on the role of social inclusion while neglecting other aspects, even though today there is increasingly a kind of ecumenical attempt to have an explanation that takes into account different aspects. In other words, this identification is part of the self-image one can have of oneself. They try to elaborate a bit and find out empirically how this happens. This is more related to the retrospective vote. This table shows that for quite some time now there has been a strong decline in partisan identification. The second criterion is subjectivity, which is that voters calculate the costs and benefits of voting subjectively, so they make an assessment of the costs and benefits. Symbols evoke emotions. This approach would be elitist, this assumption that voters have the ability to know what is going on which is the idea of information and this ability that voters have to look at that information and process it. In Personality traits and party identification over time published in 2014 by Bakker, Hopmann and Persson, the authors attempt to explain partisan identification. There are several reasons that the authors of these directional models cite to explain this choice of direction with intensity rather than a choice of proximity as proposed by Downs. There are different types of costs that this model considers and that need to be taken into account and in particular two types of costs which are the costs of going to vote (1) but above all, there are the costs of information (2) which are the costs of obtaining this information since in this model which postulates to choose a party on the basis of an evaluation of the different propositions of information which is available, given these basic postulates, the transparency of information and therefore the costs of information are crucial. These authors proposed to say that there would be a relationship between the explanatory models of the vote and the cycle of alignment, realignment, misalignment in the sense that the sociological model would be better able to explain the vote in phases of political realignment. This paper examines two models used in survey research to explain voting behavior and finds that both models may be more or less correct. 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